After the analysis the dynamic logo of Ku 6 in AP2. I think I should create a dynamic logo to reinforce the understanding and experience how new technology works in logo design.
Title: Dynamic logo for Ku 6.com
Overviw: Creat a dynamic logo which is placed on the website.
Background: Ku 6.com is a leading Internet television in China. Ku6.com has won the favor of hundreds of millions of netizens.Since its foundation, Ku6.com has always kept the pace of high-speed development. With video media as the platform, Ku6.com has pioneered in the differentiated video marketing mode and won favors from a number of clients with its innovated UGA video marketing advertisement mode and established a solid mutual partnership with them.
Brand Concept : Independent Opinion, Entertainment Spirit
Target audience: The people who watch the online television
Brand value: Aleading Internet television prodducing hi-quality and hi-speed moive and television
Tone of voice: Be creative
Criteria: 1. The logo should be simple enough to work on the website
2. Do not use complicated technique to confuse the audience.
3. Like the normal logos, dynamic logo also should express the feature of the company
Learning Objective: To practice how new technology works in logo design