2011年2月14日星期一

logo for beauty workshop


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Title: a logo design for a beauty workshop 

Background: the makeup workshop part is to be underneath" the beauty palette". it is for essentially a workshop that is hosted at some nice location, for about 20 ladies. we will have 'goody' bags where there will be a few items given by sponsor companies(the list isn't available right now/yet). the workshop covers  makeup.application techniques(ranging from neutrals to glamour), personalized colour scheme and makeup makeovers.

Objective:teach some ladies makeup and application techniques and help them to achieve the dream of beauty.

Brand value: the beauty palette is a private beauty workshop that covers makeup, application techniques, personal colour scheme and makeup makeovers.

Target audience: 25-40 years old ladies who are not got at makeup and have the dream of beauty

Mandatory inclusions: the logo will be on the marketing materials, advertising flyers/web ads etc...so it has to make a real impact and be eye catching

Deliverable:
1.300*300 pixel
2. easy to spread on different medium such as,flat,three-dimensional,and electronic media

learning objective: for this brief, i will focus on choosing colour for logo according to the industry of the company to learn how colour is adopted in logo design

Criteria:the brief is asking to design a logo for a beauty workshop especially for women, so the logo should   1. communicate characteristic of women(feminine)
             2. colour should not be adopted by some dark and cold colour

Brainstorming:

The brief asked to design a logo for a beauty workshop called beauty palette. So I wanted a symbol representing feminine. Finally, I chose the butterfly, which because every girl has a dream to become beautiful.
And I thought the challenge was to create a distinctive symbol compared with other logos using butterfly. 

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