Title: a logo design for a beauty workshop
Background: the makeup workshop part is to be underneath" the beauty palette". it is for essentially a workshop that is hosted at some nice location, for about 20 ladies. we will have 'goody' bags where there will be a few items given by sponsor companies(the list isn't available right now/yet). the workshop covers makeup.application techniques(ranging from neutrals to glamour), personalized colour scheme and makeup makeovers.
Objective:teach some ladies makeup and application techniques and help them to achieve the dream of beauty.
Brand value: the beauty palette is a private beauty workshop that covers makeup, application techniques, personal colour scheme and makeup makeovers.
Target audience: 25-40 years old ladies who are not got at makeup and have the dream of beauty
Mandatory inclusions: the logo will be on the marketing materials, advertising flyers/web ads etc...so it has to make a real impact and be eye catching
2. easy to spread on different medium such as,flat,three-dimensional,and electronic media
learning objective: for this brief, i will focus on choosing colour for logo according to the industry of the company to learn how colour is adopted in logo design
Criteria:the brief is asking to design a logo for a beauty workshop especially for women, so the logo should 1. communicate characteristic of women(feminine)
2. colour should not be adopted by some dark and cold colour
The brief asked to design a logo for a beauty workshop called beauty palette. So I wanted a symbol representing feminine. Finally, I chose the butterfly, which because every girl has a dream to become beautiful.
And I thought the challenge was to create a distinctive symbol compared with other logos using butterfly.